So, what is #NaijaBrandsRock?  It’s an initiative to raise the profile of Nigerian based and owned brands with the intention to promote a more inward-thinking approach to our beauty, fashion & lifestyle spending habits. Foreign brands are perceived to be more lust worthy in comparison to their Nigerian counterparts, however when it comes to quality, many products do hold their own.




Did you know that, a lot of well known international companies outsource the manufacturing of their products? Brands such as Mac, Burberry & LV for example manufactory globally depending on the particular product lines. Despite the outsourcing however, the brands perceived value is not compromised due to the overall strength of the brand.

Certain countries are well known for the manufacturing of goods, such as France, Italy, America and the Far East and while Nigeria may not be in the position to create all the raw materials and packaging for all the goods we consume, our unique entrepreneurial nature means that this is not a hindrance to the many business minded individuals creating their own brands.  

So, not only can you get quality, Nigerian owned product, the current economic state of the country also means there’s no better time acknowledge that Naija Brands Rock!




To support this movement, we’ve created the #NigerianBrandChallenge.  Makeup Enthusiasts and Fashion Lovers are challenged to create either their best makeup looks or their most fashionable ensembles using only Nigerian based and owned brands with the winners of each category winning a goodie bag!  Entries for the challenge will be accepted until 6pm Friday November 2nd. The 10 best entries will be subject to a public vote that will take place on the 10th & 11th December, with the winners being announced on the 12th December.

Brands who want to be featured for a brand review and daily giveaway that commences on the 28th November should contact us on  Please note, due to limited available slots, all products for giveaway should be received by 30th November.

Please note, the only brands that will be featured are those who have passed our testing process.  Those that do not meet the required standard will receive constructive and honest feedback that may relate to either the quality of the product or the branding/packaging of the product.

To keep up-to-date, follow the #NaijaBrandsRock

What are your favourite Nigeria Brands?

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